They keep your organization on the top of the minds of journalists covering your industry. Gain approval from the appropriate people at your firm. For example, most daily newspapers have a weekly column that accepts announcements of a new hire.
If you are taking the headshot be sure to photograph the subject against a plain, light background with no furniture, windows, or antenna sprouting from their head. Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition.
Observing where media outlets run personnel announcements can help identify proper contacts. Why should readers care. Although personnel releases are routine, following best practices and completing extra work can ensure the press releases gain attention and sometimes even help them evolve into larger stories.
This is for the benefit of the publisher and audience; the publisher may want to clarify information or the audience might seek additional information about your company. Observing where media outlets run personnel announcements can help identify proper contacts.
As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
Although personnel releases are routine, following best practices and completing extra work can ensure the press releases gain attention and sometimes even help them evolve into larger stories. Proofread and Edit Carefully. They can be repurposed on other platforms and shared on social media.
Provide the relevant information to the best of your ability. Describing the impact of the personnel change to the local community or industry can help the release evolve into a larger story. Boilerplate information is designed to give journalists something with which to offer readers context, and can help make your company more recognizable and professional.
What is the topic of the press release. Many journalists will not open attachments because they may carry a virus. And I assumed probably rightly that the company's marketing team was a bunch of idiots.
You can always include a bit more detail in their biography sheet. For example, how will the new hire work to resolve a common problem or challenge readers face. You can see an example of this in the headline above. Press releases can be very helpful in spreading the word about community service or interfaith-related events.
Do you have answers.
This personalizes the press release and helps readers put a face with the name and position. You can also announce the news of their hiring in social media posts and relevant group forums on Facebook, LinkedIn and other networks. For example, if she has enjoyed tremendous career progression in this industry over several years, begin your draft bio with a brief statement about her entry to the field.
Provide a contact name or email. By the time you’re done reading, you’ll have the skills you need to write your press release, distribute it to the media, and optimize its success.
Now, let's get started. New Hire Press Release. Here's a press release announcing the winners for the 14th annual Stevie Awards for Women in Business. Remember, your press release is designed to help journalists and spur them to cover your news and your company, so stick to information that is relevant to the announcement.
Copy/paste this new hire press release to create a new employee announcement for your organization. Publicizing your senior level staff, for example, can give you more exposure and credibility. Make note of the centered ending characters “###”. Jun 09, · Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point.
Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written%(59). New hire press releases follow a standard press release format and include information on your new hire such as their skills, experience, and expected contribution to your business.
New hire announcements are typically to words long and give your business credibility and media exposure. Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief sentence paragraph that sums up the main point of the press release.
Use the rest of the body to explain the who, what, where, when, and why of the big news you're announcing. Finally, end your press release with an "About Us" section where you briefly 81%(64).Write a press release announcing your hire